Nourish Logo
News 26th September 2016

Challenging The Negative Media Coverage of The UK Care Sector

By Sarag

We have commissioned a series of care stories focusing on the fantastic stories from the care sector in order to buck the trend of negative media coverage focused on UK care provision.

At Nourish we are privileged to help support the care for thousands of amazing people around the UK. Every day we are treated to stories from the incredible activities of people involved in care. Frankly, these stories are what affirms our commitment to empowering the people who provide care. However, this hard working, empathetic and truer side of care never seems to get featured in mass media.

“After years spent working with people involved in care, I knew that we [at Nourish] had a duty to help show people the true side of care in the UK, rally against the negative media coverage and do justice to the amazing people involved.” Nuno Almeida, Founder of Nourish.

To enable this Nourish has commissioned five short films in partnership with local Bournemouth University aimed at showing the reality of British care. Each tells a different “Care story” from the perspectives of carers, to home owners and even the people who receive care themselves. By showing off the best aspects of care we know we can help to counter the negative sentiment the UK care sector receives across the press.

In the first care story from the series we spoke to Victor. A World War 2 hero, a pilot, a violinist and boxer. A man who has had an incredible story to tell and lives in Richmondwood Residential Care Home in Dorset.

Each week we will be releasing a following episode in the Care Stories series that will help demonstrate the excellent provision of care from UK providers and the wonderful stories from the people they look after. You can find the Care Stories playlist on YouTube, this will be updated weekly and feature a new story.

Related articles

Digital Social Care
19th March 2026 Why experience matters: Our journey from first hand care to the forefront of digital social care
give to gain IWD group photo Care Stories
8th March 2026 Give to gain: Women in tech in the care sector
Technology for small care homes Going digital
27th February 2026 The value of technology for small care homes with Principle Care Homes
AI and Data Conference Feature Image 2 AI
16th February 2026 AI and Data Conference at Bletchley Park
10 Dignity Do's feature image Toolkits
1st February 2026 What are the 10 Dignity Do's and dignity champions?